25% Off Toys + New Website + Mad Mattr

25% Off ALL Toys During The Month of October

It’s that time of year again! Our annual 25% off sale is back and bigger than ever. This year ALL toys are included, and the sale lasts the entire month of October.


Toy Spotlight: Reversible Melissa & Doug Snack Cart

Savory or sweet? This rolling, reversible snack cart offers a choice of play menus! With the “Hot Dogs” menu and awning on display, kids can reach inside the sliding see-through doors to serve up hot dogs, pretzels, and more. Flip the accessories and drawers to find cones, scoops, and pull-apart pops for dessert! The sturdy wooden cart comes stocked with over 40 play pieces, so kids can make and serve everything on the double-sided, writeable menu.


New Walls of Books Website

The Walls of Books Franchise has a new website! Check us out at www.wallsofbooks.net.


Introducing: Mad Mattr

S-t-r-e-t-c-h your creativity to the max with Mad Mattr®–an addictive, super-soft modeling compound that shapes easily. Make whatever comes to mind! Press it, mold it, knead it, stretch it, squeeze it, paint it, sculpt it, float it, sink it, or just pull it slow and watch it flow! And clean up is a breeze, since it sticks to itself and not to you. Plus, it never dries out no matter how long it is left out. Its unique, non-toxic formula is gluten, casein, and wheat free, and available in 6 colors that can be mixed together! Suitable for ages 3-up. Look for Mad Mattr® to hit our stores in the next several days.


New Inventory

Check out some of our new and exciting inventory!  Our Gottwals Team was able to snag some great stuff from their time at the SIBA convention in New Orleans. Stop by any of our stores and take a look at everything they were able to pick up.